YETI Hopper M30 Tote Soft Cooler in Ultramarine Violet

The new and improved Hopper M30 continues to shine as our tough-as-nails soft cooler. Completely re-engineered with MagShield access, the extra-wide mouth top stays open when needed, making it easier than ever to load and unload food and drink for weekend excursions. Equipped with a strip of ultra-strong magnets, the top seals tight and locks cold in, while the quick-release buckles add an extra layer of protection. And like the rest of our Hopper soft coolers, the Hopper M30's built-in HitchPoint grid lets you attach accessories like the Rambler bottle sling and SideKick Dry gear case for extra utility on the go.