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SKU#: 62291661

Suggested Retail $1,499.99

$998.99 On Sale

Save $501.00

Product Features
  • Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality
  • Deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10
  • Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
  • Google TV with Google Assistant organizes your content all in one place
  • Stream from your Apple device with AirPlay 2 support
  • Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
  • Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix adaptive calibrated mode
  • Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation 5
  • Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1
  • Hear true immersive audio with two sound positioning tweeters in addition to traditionally placed TV speakers, plus support for Dolby Atmos
  • Acoustic center sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
  • See blur-free picture quality in fast-moving sports and movies powered by XR motion clarity technology
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K upscaling
  • Multi-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar
  • With the optional Bravia cam video chat on the big screen and allow ambient optimization pro to automatically adjust picture and sound according to your room environment
SKU#: 62291547

Suggested Retail $2,799.99

$1,998.99 On Sale

Save $801.00

Product Features
  • Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality
  • Deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10
  • Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
  • Google TV with Google Assistant organizes your content all in one place
  • Stream from your Apple device with AirPlay 2 support
  • Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
  • Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix adaptive calibrated mode
  • Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation 5
  • Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1
  • Hear true immersive audio with two sound positioning tweeters in addition to traditionally placed TV speakers, plus support for Dolby Atmos
  • Acoustic center sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
  • See blur-free picture quality in fast-moving sports and movies powered by XR motion clarity technology
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K upscaling
  • Multi-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar
  • With the optional Bravia cam video chat on the big screen and allow ambient optimization pro to automatically adjust picture and sound according to your room environment
SKU#: 62291612

Suggested Retail $1,899.99

$1,498.99 On Sale

Save $401.00

Product Features
  • Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality
  • Deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10
  • Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
  • Google TV with Google Assistant organizes your content all in one place
  • Stream from your Apple device with AirPlay 2 support
  • Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
  • Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix adaptive calibrated mode
  • Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation 5
  • Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1
  • Hear true immersive audio with two
SKU#: 62368956

Suggested Retail $2,299.99

$1,698.99 On Sale

Save $601.00

Product Features
  • Intelligent TV processing technology powered by 4K HDR processor X1 that delivers picture quality full of rich colors and detailed contrast
  • Reproduces over a billion accurate colors resulting in picture quality that is natural and precise, enhanced by Triluminos pro
  • Google TV with Google Assistant organizes your content all in one place
  • Stream from your Apple device with AirPlay 2 support
  • Experience immersive cinematic content with support for Dolby Vision & Atmos
  • Enhance your gaming experience with exclusive features for the PlayStation
  • Get the advantage in high-performance gaming with 4K/120,4 VRR,6 ALLM as specified in HDMI 2.1
  • See blur-free picture quality in fast-moving sports and movies with native 120Hz refresh rate and Motionflow XR technology
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality pro
  • Your eyes naturally focus on the immersive big picture with a flush surface narrow bezel design
  • With the optional Bravia Cam, video chat with friends and family and use Gesture Control for uninterrupted control without a remote
  • Fast-moving action, ultra smooth
  • Super 4K resolution, whatever you're watching
  • Hear high quality sound
  • Experience the thrills of the theater
SKU#: 62368998

Suggested Retail $1,599.99

$1,198.99 On Sale

Save $401.00

Product Features
  • Intelligent TV processing technology powered by 4K HDR processor X1 that delivers picture quality full of rich colors and detailed contrast
  • Reproduces over a billion accurate colors resulting in picture quality that is natural and precise, enhanced by Triluminos pro
  • Google TV with Google Assistant organizes your content all in one place
  • Stream from your Apple device with AirPlay 2 support
  • Experience immersive cinematic content with support for Dolby Vision & Atmos
  • Enhance your gaming experience with exclusive features for the PlayStation
  • Get the advantage in high-performance gaming with 4K/120,4 VRR,6 ALLM as specified in HDMI 2.1
  • See blur-free picture quality in fast-moving sports and movies with native 120Hz refresh rate and Motionflow XR technology
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality pro
  • Your eyes naturally focus on the immersive big picture with a flush surface narrow bezel design
  • With the optional Bravia Cam, video chat with friends and family and use Gesture Control for uninterrupted control without a remote
  • Fast-moving action, ultra smooth
  • Super 4K resolution, whatever you're watching
  • Hear high quality sound
  • Experience the thrills of the theater
SKU#: 62369079

Suggested Retail $999.99

$698.99 On Sale

Save $301.00

Product Features
  • Intelligent TV processing technology powered by 4K HDR processor X1 that delivers picture quality full of rich colors and detailed contrast
  • Reproduces over a billion accurate colors resulting in picture quality that is natural and precise, enhanced by Triluminos pro
  • Google TV with Google Assistant organizes your content all in one place
  • Stream from your Apple device with AirPlay 2 support
  • Experience immersive cinematic content with support for Dolby Vision & Atmos
  • Enhance your gaming experience with exclusive features for the PlayStation
  • Get the advantage in high-performance gaming with 4K/120,4 VRR,6 ALLM as specified in HDMI 2.1
  • See blur-free picture quality in fast-moving sports and movies with native 120Hz refresh rate and Motionflow XR technology
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality pro
  • Your eyes naturally focus on the immersive big picture with a flush surface narrow bezel design
  • With the optional Bravia Cam, video chat with friends and family and use Gesture Control for uninterrupted control without a remote
  • Fast-moving action, ultra smooth
  • Super 4K resolution, whatever you're watching
  • Hear high quality sound
  • Experience the thrills of the theater
SKU#: 62291687

Suggested Retail $1,299.99

$898.99 On Sale

Save $401.00

Product Features
  • Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality
  • Deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10
  • Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
  • Google TV with Google Assistant organizes your content all in one place
  • Stream from your Apple device with AirPlay 2 support
  • Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
  • Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix adaptive calibrated mode
  • Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation 5
  • Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1
  • Hear true immersive audio with two sound positioning tweeters in addition to traditionally placed TV speakers, plus support for Dolby Atmos
  • Acoustic center sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
  • See blur-free picture quality in fast-moving sports and movies powered by XR motion clarity technology
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K upscaling
  • Multi-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar
  • With the optional Bravia cam video chat on the big screen and allow ambient optimization pro to automatically adjust picture and sound according to your room environment
SKU#: 60143997

Suggested Retail $5,999.99

$5,998.99

Product Features
  • XR picture
  • XR color
  • XR Triluminos Pro
  • XR Contrast Booster 15
  • XR HDR remaster
  • XR contrast
  • XR 8K upscaling
  • 8K XR super resolution
  • XR clarity
  • 8K XR smoothing
  • XR motion clarity
  • XR motion
  • X-Wide Angle
  • 4K/120fps
  • X-Anti reflection
SKU#: 62722517

Suggested Retail $3,299.97

$2,698.97 On Sale

Save $601.00

SKU#: 62369020

Suggested Retail $1,199.99

$798.99 On Sale

Save $401.00

Product Features
  • Intelligent TV processing technology powered by 4K HDR processor X1 that delivers picture quality full of rich colors and detailed contrast
  • Reproduces over a billion accurate colors resulting in picture quality that is natural and precise, enhanced by Triluminos pro
  • Google TV with Google Assistant organizes your content all in one place
  • Stream from your Apple device with AirPlay 2 support
  • Experience immersive cinematic content with support for Dolby Vision & Atmos
  • Enhance your gaming experience with exclusive features for the PlayStation
  • Get the advantage in high-performance gaming with 4K/120,4 VRR,6 ALLM as specified in HDMI 2.1
  • See blur-free picture quality in fast-moving sports and movies with native 120Hz refresh rate and Motionflow XR technology
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality pro
  • Your eyes naturally focus on the immersive big picture with a flush surface narrow bezel design
  • With the optional Bravia Cam, video chat with friends and family and use Gesture Control for uninterrupted control without a remote
  • Fast-moving action, ultra smooth
  • Super 4K resolution, whatever you're watching
  • Hear high quality sound
  • Experience the thrills of the theater
SKU#: 62291471

Suggested Retail $2,799.99

$1,998.99 On Sale

Save $801.00

Product Features
  • Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality
  • Thousands of mini LEDs are precisely controlled by XR backlight master drive for unprecedented contrast and maximum brightness
  • Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
  • Google TV with Google Assistant organizes your content all in one place
  • Stream from your Apple device with AirPlay 2 support
  • Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
  • Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix adaptive calibrated mode
  • Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation 5
  • Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1
  • Hear true immersive audio with two sound positioning tweeters in addition to traditionally placed TV speakers, plus support for Dolby Atmos
  • Acoustic center sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
  • See blur-free picture quality in fast-moving sports and movies powered by XR motion clarity technology
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K upscaling
  • Multi-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar
  • With the optional Bravia cam video chat on the big screen and allow ambient optimization pro to automatically adjust picture and sound according to your room environment
SKU#: 60033305

Suggested Retail $999.99

$798.99 On Sale

Save $201.00

Product Features
  • XR picture
  • XR color
  • XR Triluminos Pro
  • XR contrast booster 5
  • XR HDR remaster
  • XR contrast
  • XR 4K upscaling
  • 4K XR super resolution
  • XR clarity
  • 4K XR smoothing
  • XR motion clarity
  • XR motion
  • XR sound position
  • Acoustic multi-Audio
  • 4K/120fps
SKU#: 62889910

Suggested Retail $849.99

$648.99 On Sale

Save $201.00

SKU#: 60145273

Suggested Retail $2,099.99

$2,098.99

Product Features
  • XR picture
  • XR color
  • XR Triluminos Pro
  • XR Contrast Booster 5
  • XR HDR remaster
  • XR contrast
  • XR 4K upscaling
  • 4K XR super resolution
  • XR clarity
  • 4K XR smoothing
  • XR motion clarity
  • XR motion
  • XR sound position
  • Acoustic Multi-Audio
  • 4K/120fps
SKU#: 62368626

$9,998.99

Lower In Checkout

Product Features
  • Intelligent TV processing technology with cognitive processor XR that delivers natural and realistic picture quality
  • Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive for unprecedented contrast and maximum brightness
  • Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
  • Google TV with Google Assistant organizes your content all in one place
  • Stream from your Apple device with AirPlay 2 support
  • Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
  • Experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
  • Every seat is the best seat with wide viewing angles that preserves color and an anti-reflective screen to reduce glare
  • Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation5
  • Get the advantage in high-performance gaming with 4K/120,10 VRR,11 ALLM as specified in HDMI 2.1
  • Hear true immersive audio with four sound positioning frame tweeters in addition to front-firing TV speakers and dual subwoofers, plus support for Dolby Atmos
  • Acoustic Center Sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
  • See blur-free picture quality in fast-moving sports and movies powered by XR Motion Clarity technology
  • Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling
  • Multi-position stand offering three variations - low-profile immersive setting, narrow furniture setting, raised to accommodate a soundbar
SKU#: 62723929

Suggested Retail $5,199.97

$4,198.97 On Sale

Save $1,001.00

SKU#: 62723895

Suggested Retail $4,199.97

$3,198.97 On Sale

Save $1,001.00

SKU#: 62723481

Suggested Retail $4,899.97

$4,198.97 On Sale

Save $701.00

SKU#: 62723945

Suggested Retail $6,899.97

$5,198.97 On Sale

Save $1,701.00

In-Store Only
SKU#: 60126885

Must Call to Order
1-800-336-9136

Product Features
  • XR picture
  • XR color
  • XR Triluminos Pro
  • XR Contrast Booster 5
  • XR HDR remaster
  • XR contrast
  • XR 4K upscaling
  • 4K XR super resolution
  • XR clarity
  • 4K XR smoothing
  • XR motion clarity
  • XR motion
  • XR sound position
  • Acoustic Multi-Audio
  • 4K/120fps
SKU#: 62724166

Suggested Retail $17,699.97

$17,498.97 On Sale

Save $201.00

SKU#: 62724125

Suggested Retail $17,099.97

$16,898.97 On Sale

Save $201.00

SKU#: 62724257

Suggested Retail $11,099.97

$11,594.99

Lower In Checkout

SKU#: 62724307

Suggested Retail $8,699.97

$8,296.98 On Sale

Save $402.99

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