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- 4K HDR processor X1
- Triluminos Pro
- Object-based HDR remaster
- 4K X-Reality pro
- Motionflow XR
- X-Balanced speaker
- Google TV
- Google assistant
- Voice search
- Works with Hey Google
- Chromecast built-in
- Works with Apple AirPlay/Apple HomeKit
- Smart remote
- Ambient optimization
- Flush surface design
Suggested Retail
$999.99
$748.99 On Sale
Save $251.00
- 4K HDR processor X1
- Triluminos Pro
- Object-based HDR remaster
- 4K X-Reality pro
- Motionflow XR
- X-Balanced speaker
- Google TV
- Google assistant
- Voice search
- Works with Hey Google
- Chromecast built-in
- Works with Apple AirPlay/Apple HomeKit
- Smart remote
- Ambient optimization
- Flush surface design
Suggested Retail
$3,499.99
$2,798.99 On Sale
Save $701.00
- XR picture
- XR contrast
- XR OLED contrast
- XR HDR remaster
- XR color
- XR Triluminos Pro
- 4K XR super resolution
- XR 4K upscaling
- XR clarity
- XR motion clarity
- XR motion
- 4K XR smoothing
- Acoustic Surface Audio+
- 4K/120fps
- XR sound position
Suggested Retail
$749.99
$598.99 On Sale
Save $151.00
- 4K HDR processor X1
- TRILUMINOS Pro
- Object-based HDR remaster
- 4K X-Reality Pro
- Motionflow XR
- X-Balanced speaker
- Google TV
- Google assistant
- Voice search
- Works with hey google
- Chromecast built-in
- Works with apple airplay and apple homekit
- Smart remote
- Ambient optimization
- Flush surface design
Suggested Retail
$5,999.99
$5,498.99 On Sale
Save $501.00
- XR picture
- XR contrast
- XR OLED contrast Pro
- XR Triluminos Pro
- XR color
- XR HDR remaster
- XR clarity
- XR 4K upscaling
- 4K XR super resolution
- XR motion
- 4K XR smoothing
- XR motion clarity
- 4K/120fps
- XR sound position
- Acoustic surface audio
- 4K HDR processor X1
- Triluminos Pro
- Object-based HDR remaster
- 4K X-Reality pro
- Motionflow XR
- X-Balanced speaker
- Google TV
- Google assistant
- Voice search
- Works with Hey Google
- Chromecast built-in
- Works with Apple AirPlay/Apple HomeKit
- Smart remote
- Ambient optimization
- Flush surface design
Suggested Retail
$2,099.99
$1,898.99 On Sale
Save $201.00
- XR picture
- XR color
- XR Triluminos Pro
- XR Contrast Booster 5
- XR HDR remaster
- XR contrast
- XR 4K upscaling
- 4K XR super resolution
- XR clarity
- 4K XR smoothing
- XR motion clarity
- XR motion
- XR sound position
- Acoustic Multi-Audio
- 4K/120fps
- 4K Processor X1
- Triluminos display
- Full Array LED with Xtended Dynamic Range
- Object-based HDR remaster
- Super bit Mapping 4K HDR
- 4K X-Reality Pro
- X-Motion Clarity
- 4K/120fps
- Acoustic Multi-Audio
- X-Balanced Speaker
- Google TV
- Voice search
- Google Assistant
- Works with Alexa
- Works with Hey Google
Suggested Retail
$1,499.99
$1,198.99 On Sale
Save $301.00
- XR picture
- XR color
- XR Triluminos Pro
- XR contrast booster 5
- XR HDR remaster
- XR contrast
- XR 4K upscaling
- 4K XR super resolution
- XR clarity
- 4K XR smoothing
- XR motion clarity
- XR motion
- XR sound position
- Acoustic multi-Audio
- 4K/120fps
Suggested Retail
$1,899.99
$1,198.99 On Sale
Save $701.00
- XR picture
- XR contrast
- XR OLED contrast
- XR HDR remaster
- XR color
- XR Triluminos Pro
- 4K XR super resolution
- XR 4K upscaling
- XR clarity
- XR motion clarity
- XR motion
- 4K XR smoothing
- Acoustic Surface Audio+
- 4K/120fps
- XR sound position
Suggested Retail
$1,499.99
$998.99 On Sale
Save $501.00
- Reproduces a wider, more precise range of colors
- Supreme resolution, whatever you're watching
- Boosting color and contrast for extra depth and realism
- Beautiful colors from any angle
- Super bit mapping HDR
- Making fast-moving scenes bright and clear
- Dual database processing
- Enjoy multidimensional sound with S-Force Front Surround
- Sound from the screen, incredibly immersive
- Clearly hear voices
- Power your soundtracks
- Supreme picture quality and sound, whatever the environment
- Narrow metal bezel
- Aluminum central stand
- Cable clutter minimized
Suggested Retail
$3,999.99
$3,998.99 Mart Price
- Intelligent TV processing technology with cognitive processor XR that delivers natural and realistic picture quality
- See more and brighter colors than ever before with the new QD-OLED panel and XR Triluminos Max
- Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro
- Google TV with Google Assistant organizes your content all in one place
- Stream from your Apple device with AirPlay 2 support
- Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
- Experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
- Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation5
- Get the advantage in high-performance gaming with 4K/120,10 VRR,11 ALLM as specified in HDMI 2.1
- Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby Atmos
- Acoustic Center Sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
- See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology
- Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling
- Unique Dual Style stand offering versatile TV placement - front position for immersive viewing and back position setting the TV closer to the wall
- With the included Bravia Cam, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment
Suggested Retail
$2,999.99
$2,998.99 Mart Price
- Intelligent TV processing technology with cognitive processor XR that delivers natural and realistic picture quality
- See more and brighter colors than ever before with the new QD-OLED panel and XR Triluminos Max
- Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro
- Google TV with Google Assistant organizes your content all in one place
- Stream from your Apple device with AirPlay 2 support
- Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
- Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix Adaptive Calibrated Mode
- Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation5
- Get the advantage in high-performance gaming with 4K/120,10 VRR,11 ALLM as specified in HDMI 2.1
- Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby Atmos
- Acoustic Center Sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
- See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology
- Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling
- Unique Dual Style stand offering versatile TV placement - front position for immersive viewing and back position setting the TV closer to the wall
- With the included Bravia Cam, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment
Suggested Retail
$3,499.99
$2,998.99 On Sale
Save $501.00
- XR picture
- XR contrast
- XR OLED contrast Pro
- XR color
- XR Triluminos Pro
- XR HDR remaster
- XR clarity
- XR 4K upscaling
- 4K XR super resolution
- 4K XR smoothing
- XR motion
- XR motion clarity
- 4K/120fps
- XR sound position
- Acoustic surface audio
Suggested Retail
$4,499.99
$2,998.99 On Sale
Save $1,501.00
- XR picture
- XR color
- XR Triluminos Pro
- XR Contrast Booster 10
- XR HDR remaster
- XR contrast
- XR 4K upscaling
- 4K XR super resolution
- XR clarity
- 4K XR smoothing
- XR motion clarity
- XR motion
- X-Wide angle
- 4K/120fps
- X-Anti reflection
Suggested Retail
$1,299.99
$998.99 On Sale
Save $301.00
- XR picture
- XR color
- XR Triluminos Pro
- XR contrast booster 5
- XR HDR remaster
- XR contrast
- XR 4K upscaling
- 4K XR super resolution
- XR clarity
- 4K XR smoothing
- XR motion clarity
- XR motion
- XR sound position
- Acoustic multi-Audio
- 4K/120fps
Suggested Retail
$1,599.99
$1,598.99 Mart Price
- Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality
- Deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10
- Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
- Google TV with Google Assistant organizes your content all in one place
- Stream from your Apple device with AirPlay 2 support
- Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
- Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix adaptive calibrated mode
- Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation 5
- Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1
- Hear true immersive audio with two sound positioning tweeters in addition to traditionally placed TV speakers, plus support for Dolby Atmos
- Acoustic center sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
- See blur-free picture quality in fast-moving sports and movies powered by XR motion clarity technology
- Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K upscaling
- Multi-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar
- With the optional Bravia cam video chat on the big screen and allow ambient optimization pro to automatically adjust picture and sound according to your room environment
- XR picture
- XR color
- XR Triluminos Pro
- XR Contrast Booster 10
- XR HDR remaster
- XR contrast
- XR 4K upscaling
- 4K XR super resolution
- XR clarity
- 4K XR smoothing
- XR motion clarity
- XR motion
- X-Wide angle
- 4K/120fps
- X-Anti reflection
Suggested Retail
$999.99
$998.99 Mart Price
- XR picture
- XR color
- XR Triluminos Pro
- XR contrast booster 5
- XR HDR remaster
- XR contrast
- XR 4K upscaling
- 4K XR super resolution
- XR clarity
- 4K XR smoothing
- XR motion clarity
- XR motion
- XR sound position
- Acoustic multi-Audio
- 4K/120fps
Suggested Retail
$848.99
$648.99 On Sale
Save $200.00
- 4K HDR processor X1
- TRILUMINOS Pro
- Object-based HDR remaster
- 4K X-Reality Pro
- Motionflow XR
- X-Balanced speaker
- Google TV
- Google assistant
- Voice search
- Works with hey google
- Chromecast built-in
- Works with apple airplay and apple homekit
- Smart remote
- Ambient optimization
- Flush surface design
Suggested Retail
$1,399.99
$1,398.99 Mart Price
- Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality
- Deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10
- Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
- Google TV with Google Assistant organizes your content all in one place
- Stream from your Apple device with AirPlay 2 support
- Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
- Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix adaptive calibrated mode
- Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation 5
- Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1
- Hear true immersive audio with two sound positioning tweeters in addition to traditionally placed TV speakers, plus support for Dolby Atmos
- Acoustic center sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
- See blur-free picture quality in fast-moving sports and movies powered by XR motion clarity technology
- Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K upscaling
- Multi-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar
- With the optional Bravia cam video chat on the big screen and allow ambient optimization pro to automatically adjust picture and sound according to your room environment
Suggested Retail
$2,799.99
$2,798.99 Mart Price
- Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality
- Thousands of mini LEDs are precisely controlled by XR backlight master drive for unprecedented contrast and maximum brightness
- Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
- Google TV with Google Assistant organizes your content all in one place
- Stream from your Apple device with AirPlay 2 support
- Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
- Experience immersive cinematic content with support for Dolby Vision4, IMAX Enhanced5, and Netflix adaptive calibrated mode
- Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation 5
- Get the advantage in high-performance gaming with 4K/120, VRR, ALLM as specified in HDMI 2.1
- Hear true immersive audio with two sound positioning tweeters in addition to traditionally placed TV speakers, plus support for Dolby Atmos
- Acoustic center sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
- See blur-free picture quality in fast-moving sports and movies powered by XR motion clarity technology
- Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K upscaling
- Multi-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar
- With the optional Bravia cam video chat on the big screen and allow ambient optimization pro to automatically adjust picture and sound according to your room environment
Suggested Retail
$6,999.99
$6,998.99 Mart Price
- Intelligent TV processing technology with cognitive processor XR that delivers natural and realistic picture quality
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive for unprecedented contrast and maximum brightness
- Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
- Google TV with Google Assistant organizes your content all in one place
- Stream from your Apple device with AirPlay 2 support
- Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
- Experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
- Every seat is the best seat with wide viewing angles that preserves color and an anti-reflective screen to reduce glare
- Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation5
- Get the advantage in high-performance gaming with 4K/120,10 VRR,11 ALLM as specified in HDMI 2.1
- Hear true immersive audio with four sound positioning frame tweeters in addition to front-firing TV speakers and dual subwoofers, plus support for Dolby Atmos
- Acoustic Center Sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
- See blur-free picture quality in fast-moving sports and movies powered by XR Motion Clarity technology
- Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling
- Multi-position stand offering three variations - low-profile immersive setting, narrow furniture setting, raised to accommodate a soundbar
Suggested Retail
$1,399.99
$1,398.99 Mart Price
- Intelligent TV processing technology with cognitive processor XR that delivers natural and realistic picture quality
- Take your gaming to the next level with input lag as low as 8.5ms and Bravia XR exclusive features for the PlayStation5
- Get the advantage in high-performance gaming with 4K/120,10 VRR,11 ALLM as specified in HDMI 2.1
- Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro
- Billions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro
- Google TV with Google Assistant organizes your content all in one place
- Stream from your Apple device with AirPlay 2 support
- Enjoy streaming high-quality 4K UHD quality movies included with the Bravia core app
- Experience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
- Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and a built-in subwoofer for powerful bass, plus support for Dolby Atmos
- Acoustic Center Sync synchronizes Bravia XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound
- See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology
- Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling
- Multi-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar
- With the optional Bravia Cam, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment
