AppleWatch
There's an Apple Watch for you at Nebraska Furniture Mart.

Smarter. Brighter. Mightier.
Apple Watch Series 9 helps you stay connected, active, healthy, and safe. Featuring double tap, a magical way to interact with Apple Watch,1 an even-brighter display, faster on-device Siri, and Precision Finding for iPhone.2
Shop Now
The most rugged and capable Apple Watch.
The most rugged and capable Apple Watch. Designed for outdoor adventures and supercharged workouts with a lightweight titanium case, extra-long battery life,3 and the brightest-ever display. Featuring double tap,1 a magical way to interact with Apple Watch, and Precision Finding2 to guide you to your iPhone.
Shop Now
A great deal to love.
Essential features to help you stay connected, active, healthy, and safe. Perfect for kids and older adults using Family Setup.4
Shop All
The future of health on your wrist.
Apple Watch Series 8 features advanced health sensors and apps, so you can take an ECG,5 measure heart rate and blood oxygen,6 and track temperature changes7 for advanced insights into your menstrual cycle.8 And with Crash Detection, sleep stages tracking, and advanced workout metrics, it helps you stay active, healthy, safe, and connected.
Shop Now
Adventure awaits.
The most rugged and capable Apple Watch ever, designed for exploration, adventure, and endurance. With a 49mm aerospace-grade titanium case, extra-long battery life,3 specialized apps that work with the advanced sensors, and a new customizable Action button
Shop NowApple Watch Series 9, and Apple Watch Ultra 2 requires iPhone XS or later with iOS 17 or later.
Apple Watch Ultra, Apple Watch Series 8, and Apple Watch SE require an iPhone 8 or later with iOS 16 or later.
Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions.
1Available late 2023. Requires Apple Watch Series 9 or Apple Watch Ultra 2.
2Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip.
3Battery life varies by use and configuration. See apple.com/batteries for more information.
4Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility.
5The ECG app and irregular rhythm notification require the latest versions of watchOS and iOS and are not intended for use by people under 22 years old. The ECG app is available on Apple Watch Series 4 or later (not including Apple Watch SE). The irregular rhythm notification is not designed for people who have been previously diagnosed with Afib.
6Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.
7The temperature sensing feature is not a medical device and is not intended for use in medical diagnosis, treatment, or for any other medical purpose.
8The Cycle Tracking app should not be used as a form of birth control. Data from the Cycle Tracking app should not be used to diagnose a health condition.
™ and © 2023 Apple Inc. All rights reserved. Apple, Apple Logo, MacBook Pro, MacBook, MacBook Air, Apple Watch, iPhone, iPad, MacBooks, Apple TV, iPod, AppleCare, Mac, and Retina are trademarks of Apple Inc., registered in the U.S. and other countries. Touch Bar and Multi‑Touch are a trademark or registered trademark in the U.S. and other countries and is used under license.