There's an Apple Watch for you at Nebraska Furniture Mart.

One green Apple Watch and one starlight Apple Watch overlapping
Apple Watch Series 6

Big Screen. Huge Impact.

The largest, most advanced Always-on Retina display yet makes everything you do with your Apple Watch Series 7 bigger and better. Series 7 is the most durable Apple Watch ever built, with an even more crack-resistant front crystal. Advanced features let you measure your blood oxygen level, take an ECG anytime, and access mindfulness and sleep tracking apps. You can also track dozens of workouts, including new tai chi and pilates.

Shop Now
Collection of Apple Watches in variety of colors
Apple Watch SE

Heavy on features. Light on price.

Apple Watch SE combines the largest Apple Watch display and most essential features of Apple Watch.

Shop All

WatchOS 8

Even more essential.

Stay active, healthy, and connected like never before. watchOS 8 introduces new tai chi and pilates workouts. The Mindfulness app helps you stay in the moment. And the new Portraits watch face, enhancements to Messages, and redesigned Photos app bring you closer to everyone you care about.

Shop Now
Apple Watch Series 3

Elevated in every way.

Low and high heart rate notifications. Emergency SOS. New Breathe watch faces. Automatic workout detection. New yoga and hiking workouts. Advanced features for runners like cadence and pace alerts. New head‑to‑head competitions. Activity sharing with friends. Personalized coaching. Monthly challenges and achievement awards. You can use Walkie‑Talkie, make phone calls, and send messages. Listen to Apple Music1 and Apple Podcasts. And use Siri in all‑new ways. Apple Watch Series 3 lets you do it all right from your wrist.

Shop Now

Apple Watch Series 7, Apple Watch SE, and Apple Watch Series 3 require an iPhone 6s or later with iOS 15 or later.

1 Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. International roaming is not supported. Check for participating wireless carriers and eligibility. See en-us/HT207578 for additional setup instructions.

2 Apple Watch Series 7 (GPS + Cellular) and Apple Watch SE (GPS + Cellular) can use a cellular connection for Emergency SOS. To use Emergency SOS on an Apple Watch without cellular, your iPhone needs to be nearby. If your iPhone isn’t nearby, your Apple Watch needs to be connected to a known Wi-Fi network and you must set up Wi-Fi Calling.

3 The international emergency calling feature requires an Apple Watch Series 7 (GPS + Cellular) or Apple Watch SE (GPS + Cellular) model. For a list of supported countries and regions, see

Authorized Reseller of Apple Products

™ and © 2022 Apple Inc. All rights reserved. Apple, Apple Logo, MacBook Pro, MacBook, MacBook Air, Apple Watch, iPhone, iPad, MacBooks, Apple TV, iPod, AppleCare, Mac, and Retina are trademarks of Apple Inc., registered in the U.S. and other countries. Touch Bar and Multi‑Touch are a trademark or registered trademark in the U.S. and other countries and is used under license.