There's an Apple Watch for you at Nebraska Furniture Mart.

Three Apple Watch Ultra watches with orange, tan, and gray bands
Apple Watch Ultra

Adventure awaits.

The most rugged and capable Apple Watch ever, designed for exploration, adventure, and endurance. With a 49mm aerospace-grade titanium case, extra-long battery life,1 specialized apps that work with the advanced sensors, and a new customizable Action button

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One green Apple Watch and one starlight Apple Watch overlapping
Apple Watch Series 8

The future of health on your wrist.

Apple Watch Series 8 features advanced health sensors and apps, so you can take an ECG,1 measure heart rate and blood oxygen,2 and track temperature changes3 for advanced insights into your menstrual cycle.4 And with Crash Detection, sleep stages tracking, and advanced workout metrics, it helps you stay active, healthy, safe, and connected.

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Collection of Apple Watches in variety of colors
Apple Watch SE

A great deal to love.

Essential features to help you stay connected, active, healthy, and safe. Perfect for kids and older adults using Family Setup.1

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Apple Watch Ultra, Apple Watch Series 8, and Apple Watch SE require an iPhone 8 or later with iOS 16 or later.

1Battery life varies by use and configuration. See for more information.

2Apple Watch Ultra has a water resistance rating of 100 meters under ISO standard 22810. It may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 meters and high-speed water sports. Apple Watch Ultra should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information, see

3Emergency SOS requires a cellular connection or Wi-Fi Calling with an internet connection from your Apple Watch or nearby iPhone.

4A subscription is required for Oceanic+. Available on the App Store. Always follow diving protocols, dive with a companion, and have a secondary device.

5Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check for participating wireless carriers and eligibility. See for additional setup instructions.

6The ECG app and irregular rhythm notification require the latest versions of watchOS and iOS and are not intended for use by people under 22 years old. The ECG app is available on Apple Watch Series 4 or later (not including Apple Watch SE). The irregular rhythm notification is not designed for people who have been previously diagnosed with Afib.

7The temperature sensing feature is not a medical device and is not intended for use in medical diagnosis, treatment, or for any other medical purpose.

8The Cycle Tracking app should not be used as a form of birth control. Data from the Cycle Tracking app should not be used to diagnose a health condition.

9Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.

10Apple Pay is not available in all markets. For a list of Apple Pay countries and regions, visit

11A subscription is required for Apple Fitness+.

Authorized Reseller of Apple Products

™ and © 2022 Apple Inc. All rights reserved. Apple, Apple Logo, MacBook Pro, MacBook, MacBook Air, Apple Watch, iPhone, iPad, MacBooks, Apple TV, iPod, AppleCare, Mac, and Retina are trademarks of Apple Inc., registered in the U.S. and other countries. Touch Bar and Multi‑Touch are a trademark or registered trademark in the U.S. and other countries and is used under license.