About Us

About Nebraska Furniture Mart

Who We Are

The NFM Vision

From our inception, NFM has been guided by principles of selling cheap, telling the truth and providing outstanding selection and service. By keeping our principles in mind, we believe we can fulfill our true mission: Improving people's lifestyles.

What It Means to Improve Lifestyles

More than just a store, NFM is in business to improve people's lifestyles. By offering selection, savings and ideas you won't see anywhere else, we hope to bring customers one step closer to the home of their dreams. Whether you need new wood floors, games for family night, or a fridge to pack with treats, you'll find it here. Better yet, we work to keep our prices competitive so you never have to break the bank. We love our customers like family, which is why we strive to provide the best experience every step of the way.

NFM prides itself in an inclusive and unique culture. We value our teammates and know that, when our staff excel, our customers benefit. We are a team, building one another up with peer recognition, company‑wide awards and development opportunities. Whether it's a shift or a shopping trip, we want to improve people's lives.

See What Home Means to Us

Nebraska Furniture Mart Store - Outside

Home Life, Done Right

Our homes are so much more than four walls and a roof. They're our offices, our classrooms, our movie theaters. The comforts of home are everything. And today, home life has never been more important.

For 85 years, we've strived to make the comforts of home accessible for everyone. Because it's not just a couch, a chair or a table. They're pieces that set the stage for the lives we want to live. Where we share laughs, big feelings, and make memories. At their best, our homes bring us together. To do what we love with the people we love. That's why we're here. For home life, done right.

Your Neighborhood Home Store

NFM is big on square footage but with small-town values that started with our founder, Rose Blumkin's first Omaha store in 1937. From store events to charity outreach, we don't think improving lifestyles stops at our front doors. In 2020, NFM opened Grandscape, a campus surrounding our Texas store and a unique mixed-use development full of food, fun, shopping and entertainment. In our other regions, it isn't uncommon to see us at music festivals, family mud runs or a local comicbook convention. Though times have changed, NFM is a family‑run business that still follows the vision Mrs. B set from the very beginning.

We support our community's well‑being through jobs, revenue, and the meaningful history of a fourth‑generation family business. The business may have been born in Nebraska, but NFM is where your house becomes a home.

Nebraska Furniture Mart Store - Inside
Couple Inside Store with Sales Professional

Awards & Recognition

At NFM, we are committed to giving customers and staff the best experience possible. Not content to just say we are putting in the work, we have the accolades to back up our legendary reputation. We are the proud recipients of a wide variety of honors, but here are just a few recent additions:

2022: Omaha Choice Awards: 1st Place Appliance Store
2022: Omaha Choice Awards: 1st Place Carpet/Flooring Store
2022: Omaha Choice Awards: 1st Place Furniture & Home Decor Store
2022: Omaha Choice Awards: 1st Place Mattress Store
2023: Johnson County (KC) Best Furniture Store
2023: Women’s Empowerment Award, Furniture Today
2023: Best Furniture Store, Omaha
2023: Best Floor Covering Store, Omaha

Thanks for a Year of Sharing Your Stories

A big shout out to all our fans who shared with us #WHYNFM.

Over this past year we have been sharing your comments on our billboards, social feeds, emails, and website. We've had fun and we can't thank you enough for being our biggest fans!

We hope you enjoy this short video showing how your words came to life.

Our History

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In the Beginning…

Rose Gorelick (Mrs. B) is born in Shirdeen, Russia, outside of Minsk.

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Coming to America

Rose immigrates with her husband Isadore Blumkin to America.

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Humble Beginnings

Rose Blumkin begins Nebraska Furniture Mart in the basement of her husbands downtown shop.

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New Downtown Locations

Electronics and appliances are added to the store. NFMs growing success leads to moves to various downtown locations and 2205 Farnam becomes the flagship store.

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Western Expansion

A new Omaha retail location is added on South 72nd St., supplementing the 22nd and Farnam downtown store.

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Unexpected Opportunity

A devastating F4 tornado totals the new store on 72nd St. Mrs. B and Louie B. simply rebuild the store on the same spot, bigger and better.

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The 72nd St. store becomes the sole Omaha location.

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Simply a Handshake

A simple handshake between legendary investor Warren Buffett and Rose Blumkin seals a $60 million deal that adds NFM to the Berkshire Hathaway fold.

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A new building, the “Mega‑Mart”, is added to house Electronics & Appliances, which become their own divisions. Modernization updates also occur to the store and the rest of the 77‑acre campus.

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Hard Work

Mrs. B. works at NFM until she’s 103.

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An Acquisition

Remodel of Omaha store. NFM’s Iowa store moves to Clive, a Des Moines suburb, now selling flooring, appliances, and Sony electronics. NFM purchases Homemakers, a furniture store based in Des Moines, Iowa.

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New Warehouse

A state‑of‑the‑art warehouse and distribution center opens on Omaha’s campus and also includes a totally updated Mrs. B.’s Clearance Center and Factory Outlet store.

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KC Store Opens

A third store is opened in Kansas City, Kansas with more than 1,000,000 square feet of retail and distribution space.

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Grand Opening of Dallas‑Fort Worth Store

On May 7, 2015, Nebraska Furniture Mart opens America's largest home furnishings store.

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A New Era for NFM

Nebraska Furniture Mart officially changes its name to NFM. New branding and logos are unveiled as the company looks toward further expanding its business and community.

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New Des Moines Store Grand Opening

The Des Moines NFM store moves to a brand-new location and offers customers new ways to shop appliances, electronics and flooring.

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Grand Opening of Grandscape

The campus surrounding the Texas NFM store opens as a one-of-a-kind mixed-use retail development. With entertainment, shopping and more, Grandscape is a unique destination anchored around America's largest home furnishing store.

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Committed to Improvement

NFM launches a revamped website as part of its commitment to providing customers with a seamless experience.

Our Mark Through the Years

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Core Values


Integrity & Honesty

Be true to your word and honorable in your actions.

5 Stars

Customer Loyalty

Be the person others can count on.

Quality Ribbon

Quality Products & Services

Be a positive influence on people and processes.

Grid of 4 people coming together


Be someone who shares: ideas, success, credit and effort.

Dollar Bills

Cost‑effective & Competitive

Be proud of the part you play in helping people achieve a better lifestyle.

Meet Our Leaders

Jobs by State

NFM participates in E-Verify. If hired, you agree that you can provide proof of your legal right to work and remain in the United States.