Discover the next dimension in entertainment with our breakthrough QD-OLED panel and ingenious, multi-purpose Dual Style design. See the world come vividly to life with unprecedented color and pure black contrast, powered by cognitive processor XR. Take vision and sound to the next level with cognitive processor XR. Our revolutionary processor on Sony Bravia XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors. The new QD-OLED panel enables our widest palette of colors, thanks to cognitive processor XR. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colors and realistic textures at all brightness levels. Pairing our XR OLED Contrast Pro and QD-OLED panel, this TV delivers up to 200% as much color brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colors. Powered by cognitive processor XR, it enhances pictures in the same way as your eyes focus, so you won't miss a single detail in dazzling light or deep shadow.