Point shoot and keep your everyday moments forever with the Polaroid Now. Our new analog instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format. Point shoot and keep - it's that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the 70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control clean design and vibrant color to make it more than a moment maker - but a life accessory.