LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV elevated in every way. The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED/LCD TVs that are restricted by backlight technology LG OLED TVs are capable of extreme realism and thin designs. When it comes to picture quality OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other. Put simply OLED has millions of self-lit pixels that can turn on and off to achieve infinite contrast. It doesn't matter how many thousands of backlights they have LED TVs will still be in OLED's shadow. LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% color fidelity movies are seen how they're meant to be seen.